求人情報詳細

AM, Experiential Marketing

気になる

掲載日:2019/11/21

※採用企業名は会員のみ表示されます。

年収:800万円 〜 1,000万円

勤務地 神奈川
業種 メーカー > 自動車・自動車部品
職種 マーケティング > 商品企画・開発
マーケティング > 販促

仕事内容

<Main Tasks>
Events and motor shows
1. Develop the global events and motor shows strategy and roadmap to launch new concept cars, products and technology in support of building brand:
-Manage end-to-end production of Tier 1 events and motor shows (RFP, agency appointment and collaboration, planning, validation, production, vehicle logistics, on-site supervision, …)
-Develop and maintain event guidelines in coordination with key stakeholders (Design, Regions, …) including activation recommendations and ensure their consistent implementation across regions
-Drive the implementation of technological innovation and point-of-sale materials and tools
Prepare and validate global events & motor show plan with NML at MEM + QMEC committees
Sponsorship and partnership
1. Develop the global partnership and sponsorship strategy and roadmap in support of building the brand
-Develop and maintain partnership and sponsorship guidelines and 360-degree activation plans and ensure their consistent implementation across regions
-Deliver and manage global partnership and sponsorship assets
Product placement, brand ambassadors and influencers
-Define the global product placement strategy and guidelines and deliver effective global placements
-Develop and manage the global brand ambassadors and influencers strategy and plan
Region and agency coordination
-Lead cross-functional alignment with Region(s) and internal teams (Content, Social, PR, training …) to ensure buy-in and deliver 360-degree integration and brand / message consistency
-Oversee agency partners to support workstreams and continuously bring innovation
Budgets and measurement
-Manage budgets and approval processes to obtain necessary validations (Executives, APO, Legal, Finance)
-Oversee the analytics of projects to measure ROI and performance; identify learnings and document and share for ongoing implementation

事業内容

日系大手自動車メーカー

必要な経験・能力

<Skills and Experience Required (MUST)>
Must have
-3-5 years of relevant experience in:
-Event Management
-Experiential Marketing (demonstrate success in implementing experiential marketing initiatives)
-Collaborative spirit and track record in cross-functional working
-Strong communication skills
-English language fluency

Nice to have
-Experience working in region or market structure within large global organisation
-Experience working in automotive marketing management

<Selection process>
・English resume required
・Interview in English

Experience of the car industry : Required
TOEIC : 730

<Skills and Experience Requested (WANT)>
Relevant experience in Event management & experiential marketing

TOEIC : 850

この求人情報の担当ヘッドハンター

*** *** *******
〇座右の銘「幼にして謙遜なれ、弱にして温和なれ、壮にして公正なれ、老いては慎重なれ。」
業界経験年数:11年~15年    勤務地:東京
業種:メーカー / エンターテイメント
職種:管理 / 電気・電子 / 機械

厳選求人情報

博報堂マーケティングシステムをプロデュース要員を募集

グリーンズマーケティング責任者(グループ会社社長候補)を募集

厳選ヘッドハンター情報

丸尾洋祐株式会社ラポール・ブレーン

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