Head of Mobile Publishingクリップする
年収：1,500万円 〜 1,900万円
エンターテイメント > ゲーム
経営企画・事業企画 > 事業企画・統括
ゲーム > プロデューサー ディレクター
ゲーム > その他ゲーム関連
1. User Acquisition management - Plan and execute all activities related to user acquisition. 2. Title Launch Marketing - Plan and execute marketing for new title launches. 3. Sponsored Virtual Goods - Build sponsored virtual goods propositions and present to potential sponsors. Answer for agreed annual revenue targets for this. 4. Budget control - Monitoring and control marketing spending and return. 5. Budgeting - Plan and proposals for annual marketing budgets and title by title allocation and adjustments to this based on results. 6. Reporting - Ensuring complete visibility into online marketing effectiveness with minimal manual effort and revise strategies as necessary. Build reporting around ROI vs Life Time Value analysis. 7. Relationships - Manage and strengthen external marketing partner relationships. 8. Business Development - Propose big ideas to significantly increase installs and brand perception. 9. PR - Handle all PR for our team in cooperation with global PR teams. 10. Coordinate and share - Coordinate and share knowledge and plans with global marketing function and lead efforts to integrate local operation with global solutions, system and practice, such as CRM system. 11. Team Management - Manage direct reports of mobile publishing team.
1. Strong product knowledge, ability to assess pros and cons of a game, hit potential. 2. Solid understanding of the key success factors of mobile games/mobile publishing in Japan. 3. Experience based understanding of Japanese mobile market and users. 4. Market network - key talents, platform providers, channel partners. 5. Strong direct marketing / mobile marketing / media planning experience. 6. Proven ability to create strategy and drive execution with customer-centric mindset. 7. Strong analytical skills, modeling, forecasting, testing, budgeting. 8. Ability to cultivate extensive network of contacts at all levels. 9. Strong negotiation skills and communication skills. 10. Results-oriented leader, entrepreneurial mindset. 11. Comfortable with ambiguity, able to operate in cross-functional environment with several functions (Mobile, PR, CRM, Product, Creative, Customer Service etc). 12. Social media experience is a strong plus. 13. Flexibility, Bias for Action, Innovation. 14. Sufficient working level spoken and written English. 15. Hands-on experience launching, marketing and servicing mobile games in Japan, preferably a top 10 game.